Marketing Jam | Amy Zwagerman | Substack

The “Mother Teresa” Trap and What I’ve Learned About Letting it Go

Real talk on boundaries, burnout, and building a business that serves you.

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May Roundup: The Miles you Don't See

Jun 5 • Amy Zwagerman

Why Your Substack Needs a Brand, Not Just a Voice

May 15 • Amy Zwagerman

3 Signs You're Ready to Build a Brand (Not Just a Business)

Apr 11 • Amy Zwagerman

Case Study: Reframing Perspectives

May 27 • Amy Zwagerman

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Recent posts

May Roundup: The Miles you Don't See

A monthly blend of brand-building lessons, creative pivots, and the real-life rhythms behind running The Launch Box.

Jun 5 •

The Substack Brand System: June 2025 Beta Cohort Program Overview

For June 2025 participants -> Everything you need to know before we kick off!

Jun 4 •

Case Study: Reframing Perspectives

From Scattered to Soul-Aligned: How I Helped Dr. Payal Beri Clarify Her Brand and Set the Stage for a Standout Substack

May 27 •

Brand Strategy

Why Your Substack Needs a Brand, Not Just a Voice

Find out how branding-beyond great writing-helps your Substack attract and keep the right readers, with a simple, proven framework.

May 15 •

3 Signs You're Ready to Build a Brand (Not Just a Business)

How to know when it’s time to start taking your brand seriously.

Apr 11 •

The Power of Brand Authenticity: Building Trust and Loyalty in the 21st Century

Ever wonder why some brands stand out and others give you the “Ick”?

Mar 19 •

Marketing Jujitsu: My 3 Favorite Moves for Creating a Memorable Brand

Ever felt like your brand was blending into the crowd?

Apr 23, 2024 •

Behind the Brand

The “Mother Teresa” Trap and What I’ve Learned About Letting it Go

Real talk on boundaries, burnout, and building a business that serves you

Jun 15 •

Why Your Substack Needs a Brand, Not Just a Voice

Find out how branding-beyond great writing-helps your Substack attract and keep the right readers, with a simple, proven framework.

May 15 •

Marketing Zwagger: Where Passion, Purpose, and Identity Collide

Your brand isn’t missing a tactic—it’s missing you.

Apr 4 •

Cosmic Entrepreneurship

How I Harnessed the Power of the Aries Eclipse to Reimagine the Future of my Business

Apr 9, 2024 •

Opposites Attract

Why understanding your strengths and weaknesses can help you create better teams

Mar 23, 2024 •

The Substack Brand System

The Substack Brand System: June 2025 Beta Cohort Program Overview

For June 2025 participants -> Everything you need to know before we kick off!

Jun 4 •

Case Study: Reframing Perspectives

From Scattered to Soul-Aligned: How I Helped Dr. Payal Beri Clarify Her Brand and Set the Stage for a Standout Substack

May 27 •

The Substack Brand System: Build a Cohesive, Memorable Publication in 3 Steps

Everything you need to clarify your message, align your visuals, and implement your brand-step by step.

May 14 •

Free Resources

Swipe File -> LinkedIn Personal Profile Header

Make a bold first impression with this free Canva template for your Linked personal profile.

Apr 5 •

Swipe File -> LinkedIn Business Profile Header

Make a bold first impression with this free Canva template for your Linked Business profile.

Apr 5 •

Brand Clarity Workbook

Uncover your brand's superpowers with this free brand clarity jumpstart workbook.

Apr 4 •

Brand Health Quiz

Find out if your brand is built to last with this free brand health quiz.

Apr 4 •

Monthly Roundups

May Roundup: The Miles you Don't See

A monthly blend of brand-building lessons, creative pivots, and the real-life rhythms behind running The Launch Box.

Jun 5 •

April Roundup: Reflections, Realignments & ROAS—Oh My!

A monthly mash-up of marketing insights, creative sparks, and the life behind the launch.

Apr 23 •

March Roundup: Fresh Starts, New Ideas, & What’s Ahead

A monthly snapshot of practical marketing tips, creative sparks, and behind-the-scenes projects.

Mar 26 •

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