Marketing Jam | Amy Zwagerman, MBA | Substack

AI Slop Is About the User, Not the Technology

And other things nobody wants to say out loud

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The “Mother Teresa” Trap and What I’ve Learned About Letting it Go

Jun 15, 2025 • Amy Zwagerman, MBA

May 2025 Roundup: The Miles you Don't See

Jun 5, 2025 • Amy Zwagerman, MBA

Why Your Substack Needs a Brand, Not Just a Voice

May 15, 2025 • Amy Zwagerman, MBA

On Marketing, AI, and Building What Actually Fits

Jan 14 • Amy Zwagerman, MBA

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AI Slop Is About the User, Not the Technology

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Marketing isn’t a Menu. It’s a System.

Marketing feels overwhelming when you're missing the map. This post names the system underneath the disciplines — and why AI made it impossible to…

Apr 11 • Amy Zwagerman, MBA

You Don't Have an AI Problem. You Have a Brand Clarity Problem.

If your AI output feels generic, bland, or like it could’ve come from any competitor—the problem isn’t the tool. It’s that you haven’t given it the…

Mar 11 • Amy Zwagerman, MBA

How AI Is Changing the Shape of Marketing Work

From random prompting to workflow redesign. Where the real shift is happening.

Feb 19 • Amy Zwagerman, MBA

Brand Isn't a Wrapper. It's a Filter.

Building before you’re clear on your brand leads to friction, fatigue, and constant pivots. Here’s why brand strategy must come first — and how that…

Feb 13 • Amy Zwagerman, MBA

My AI Strategy Isn’t About Tools. It’s About Decisions.

How I’m thinking about readiness, restraint, and responsibility heading into the next operating era.

Feb 5 • Amy Zwagerman, MBA

On Marketing, AI, and Building What Actually Fits

A reset on judgment, purpose, and marketing in an AI-shaped world

Jan 14 • Amy Zwagerman, MBA

Brand Thinking

Brand Isn't a Wrapper. It's a Filter.

Building before you’re clear on your brand leads to friction, fatigue, and constant pivots. Here’s why brand strategy must come first — and how that…

Feb 13 • Amy Zwagerman, MBA

Your Purpose Is the Strategy

When “best practices” silence your intuition, your brand loses its spark. Here’s why you should bring purpose back to the center of your strategy.

Oct 5, 2025 • Amy Zwagerman, MBA

Why Your Substack Needs a Brand, Not Just a Voice

Find out how branding-beyond great writing-helps your Substack attract and keep the right readers, with a simple, proven framework.

May 15, 2025 • Amy Zwagerman, MBA

3 Signs You're Ready to Build a Brand (Not Just a Business)

How to know when it’s time to start taking your brand seriously.

Apr 11, 2025 • Amy Zwagerman, MBA

Thinking Out Loud

AI Slop Is About the User, Not the Technology

And other things nobody wants to say out loud

8 hrs ago • Amy Zwagerman, MBA

Where Alignment Meets Expression

Why Your Brand Voice Begins Long Before You Write a Word

Apr 23 • Amy Zwagerman, MBA and Kristell Court

You Can’t Optimize Your Way Out of the Wrong Strategy

When you're optimizing toward a version of success that no longer fits, efficiency is just a faster way of going nowhere.

Mar 18 • Amy Zwagerman, MBA

On Marketing, AI, and Building What Actually Fits

A reset on judgment, purpose, and marketing in an AI-shaped world

Jan 14 • Amy Zwagerman, MBA

The “Mother Teresa” Trap and What I’ve Learned About Letting it Go

Real talk on boundaries, burnout, and building a business that serves you

Jun 15, 2025 • Amy Zwagerman, MBA

Foundations

Marketing isn’t a Menu. It’s a System.

Marketing feels overwhelming when you're missing the map. This post names the system underneath the disciplines — and why AI made it impossible to…

Apr 11 • Amy Zwagerman, MBA

My AI Strategy Isn’t About Tools. It’s About Decisions.

How I’m thinking about readiness, restraint, and responsibility heading into the next operating era.

Feb 5 • Amy Zwagerman, MBA

WTF is ROAS? (And Other Marketing Metrics You Should Actually Understand)

A founder-friendly guide to measuring what matters in marketing.

Apr 17, 2025 • Amy Zwagerman, MBA

Opposites Attract

Why understanding your strengths and weaknesses can help you create better teams

Mar 23, 2024 • Amy Zwagerman, MBA

Modern Systems

You Don't Have an AI Problem. You Have a Brand Clarity Problem.

If your AI output feels generic, bland, or like it could’ve come from any competitor—the problem isn’t the tool. It’s that you haven’t given it the…

Mar 11 • Amy Zwagerman, MBA

The Right to Urgency

Trust, perceived risk, and what actually converts as we move from attention to affinity

Mar 5 • Amy Zwagerman, MBA

How AI Is Changing the Shape of Marketing Work

From random prompting to workflow redesign. Where the real shift is happening.

Feb 19 • Amy Zwagerman, MBA

I Miss Movies. That’s How I Know Awareness Has Changed.

A reflection on modern systems and what they’ve quietly changed about how things get noticed.

Jan 21 • Amy Zwagerman, MBA

The Hidden Cost of Marketing Without Intention

Competent marketing is now the baseline. What separates the brands that compound from the ones that evaporate isn't a better AI tool — it's a governing…

Apr 4 • Amy Zwagerman, MBA

Monthly Roundups

Five weeks, a bad back, and the slow realization that some things only land when you stop pushing against them.

May 6 • Amy Zwagerman, MBA

March 2026 Roundup: Running through Cement

Running through cement isn't the same as standing still. March roundup: essays, Marketing OS Jumpstart launch, personal shifts, and what's building for…

Mar 27 • Amy Zwagerman, MBA

February 2026 Roundup: Big Ideas, Better Soup

The month everything started coming together — quietly, deliberately, and right on time.

Feb 25 • Amy Zwagerman, MBA

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Marketing Jam

A marketing publication exploring brand, positioning, and modern systems through real-world experience, reflection, and strategy. For leaders ready to sharpen their signal and think more deliberately about what they’re building.

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