The Substack Brand System: June 2025 Beta Cohort Program Overview
For June 2025 participants -> Everything you need to know before we kick off!
🙋🏻♀️ Hi, I’m Amy Zwagerman—founder of The Launch Box, Fractional CMO, marketing mentor, and unapologetic champion of clarity over cookie-cutter.
If you are reading this post, you’ve most likely already claimed your seat in the very first beta cohort of The Substack Brand System (🎉). This post includes everything you need before we get started—how to prep, what to expect, and how to officially kick things off.
I cannot wait to work with each of you as we turn your Substack into a fully aligned, memorable brand that reflects your voice and vision.
→ Sidebar: If you’re seeing this and thinking “wait, can I still get in?” — the answer is yes, but only until Saturday, June 7. Message me and I’ll send you the details.
How the Program Works → The 3-Step Brand System
Here’s a quick rundown of how we’ll build your Substack brand—step by step, and 100% your way—during this program:
Step 1. Define
Clarify your brand’s purpose, promise, personality, and presence using guided prompts (GPT Co-pilot or journaling options) and codify it using my Substack Brand System Brand Guide Template (Canva + PowerPoint options) (2-4 Hours).
Step 2. Design
Bring your brand strategy to life using my personal set of Substack brand templates in Canva or hire a freelancer to do it for you. Use my customizable creative brief to inform the designer (4-6 Hours).
Step 3. Deploy
Implement your new brand across every Substack touchpoint using my step-by-step implementation checklist (2-4 Hours).
→ Resource links will be provided during the kick-off call (steps 1 and 2) and brand success meetings (step 3).
What you Can Expect → Program Access & Support
Live Kick-off Call: Meet your cohort, set intentions, and get a walkthrough of the program together.* This call will be scheduled sometime between 6/7-6/13 based on the group’s availability.
→ Participants who opt to use my GPT co-pilot option can create their strategy live during the initial kick-off call.
Dedicated Subscriber Chat: I will open a dedicated Substack Brand System chat after the kick-off call.
Virtual Office Hours: You can DM me anytime on Monday 6/16, 6/23, and 6/30 between 10 AM-12 PM PT for immediate feedback. I will also make myself available to connect live on zoom during this time—please just message me the day prior to coordinate.
DM Access: You can message me inside Substack any time during the month of June and I will do my best to respond within 24 hours.
BONUS: Brand Success Meeting: Book a private 30-minute call to fine-tune your brand strategy before starting Step 3.
How to Get Started
Step 1. Secure Your Spot: Submit your $100 program fee via Venmo, Paypal, or credit card (payment information will be provided via DM).
Step 2. Share your Availability: I will coordinate the group kickoff call time with you directly.
Step 3. Book your Brand Success Meeting: Schedule your 30-minute session with me anytime between June 9–30 (link will be provided via DM).
Step 4. Sit Back & Relax: Wait for your official kickoff invite to land on your Substack messages on June 6!
When your brand is aligned, consistency isn’t work—it’s just how you show up.
Last Call: A Few Spots Still Available
If you’re seeing this and want to grab one of the remaining beta seats before we kick off, you still have time — but only until Saturday, June 7, 2025. Message me for more information!
→ Learn more about The Substack Brand System.
AI-supported, human-led. All ideas and insights are my own. Curious how I use AI and where I draw the line? See my AI Disclosure Policy →