Competent marketing is now the baseline. What separates the brands that compound from the ones that evaporate isn't a better AI tool — it's a governing standard.
Fully agree with this, well said. AI, just like marketing, is an amplifier. It will only amplify what it knows, whether that’s in the prompt you give it, the fragmented memory it builds up from your use over time, or a much more refined knowledge base.
I’ve always said “Brand comes before marketing.” I’m now updating that to “Brand comes before AI.” I’ll be writing about this in an upcoming article.
In many founders minds, they are begging to think AI is marketing. But again, that misses the mark.
Very true. Can’t wait to read your thoughts. And, you’ve sparked the inkling of my next post: where brand marketing sits in the value chain. Letting this idea simmer for a beat!
Fully agree with this, well said. AI, just like marketing, is an amplifier. It will only amplify what it knows, whether that’s in the prompt you give it, the fragmented memory it builds up from your use over time, or a much more refined knowledge base.
I’ve always said “Brand comes before marketing.” I’m now updating that to “Brand comes before AI.” I’ll be writing about this in an upcoming article.
In many founders minds, they are begging to think AI is marketing. But again, that misses the mark.
Very true. Can’t wait to read your thoughts. And, you’ve sparked the inkling of my next post: where brand marketing sits in the value chain. Letting this idea simmer for a beat!