Building before you’re clear on your brand leads to friction, fatigue, and constant pivots. Here’s why brand strategy must come first — and how that changes everything you build.
This is one of the most important perspective-shifts I’ve read about in a long time. The right brand strategy can filter out so much unnecessary effort and spending.
Truth. I found such solid thinking and inspiration here, Amy. Of course I'm all ready familiar with you here on Substack and beyond, and I can validate your gift for one-on-one marketing strategizing.
This is one of the most important perspective-shifts I’ve read about in a long time. The right brand strategy can filter out so much unnecessary effort and spending.
Thank you for the compliment and restack! This post is one of my favorites, so it’s much appreciated.
I call it as I see it. Yours is an important message.
Halfway through line editing, and I'm going to have to do a bit more after that. Someday! Thanks for asking, Amy.
Truth. I found such solid thinking and inspiration here, Amy. Of course I'm all ready familiar with you here on Substack and beyond, and I can validate your gift for one-on-one marketing strategizing.
Thank you Laury! I had fun writing this one and appreciate your support. When do we get to see your book???