Marketing feels overwhelming when you're missing the map. This post names the system underneath the disciplines — and why AI made it impossible to ignore.
Thank you T.C. I am plagued by 'shiny object syndrome' all day long, so your comment resonates on multiple levels. Thankfully the one place where I can block out the noise (and squirrels) is marketing, but it's been fun pulling back the layers as I explore how AI can help accelerate more work!
This made my day, Judy — thank you. The system framing is something I feel really strongly about, so it means a lot that it landed that way.
And — figuring out where AI actually helps versus where it just adds noise has been one of the most clarifying exercises I've done in a while. Turns out AI has made me think more.
I love this. The system you detail, shows the ways these aspects inform each other. This seems to raise the stakes for making adjustments. But failure to do so is ignoring reality. It’s daunting and I can see how applying a hasty patch to one silo is so attractive. Addressing them all can feel like failure I imagine - when really it’s best practice. Can AI be used to “forecast” potential changes that might be needed, and have “ready built” solutions to both likely problems and problems marketers could previously not have imagined and prepared for?
What a fabulous idea. Yes, I think AI could be used to both forecast and track how system changes effect results. In fact, AI could be used to build and iterate the entire system. That said, I wouldn’t recommend it. I still think the humans make the magic. The technology just helps them do it.
This is what I call Shiny Marketing Tactic Syndrome exposed.
It also lays out the fundamentals in a new way. Fundamentals appear boring. But getting the gears to work can be utterly fascinating too.
Thank you T.C. I am plagued by 'shiny object syndrome' all day long, so your comment resonates on multiple levels. Thankfully the one place where I can block out the noise (and squirrels) is marketing, but it's been fun pulling back the layers as I explore how AI can help accelerate more work!
I’ve read a ton about marketing but seeing it as a system with dependencies is exactly what I needed. Thank you for writing this.
This made my day, Judy — thank you. The system framing is something I feel really strongly about, so it means a lot that it landed that way.
And — figuring out where AI actually helps versus where it just adds noise has been one of the most clarifying exercises I've done in a while. Turns out AI has made me think more.
I love this. The system you detail, shows the ways these aspects inform each other. This seems to raise the stakes for making adjustments. But failure to do so is ignoring reality. It’s daunting and I can see how applying a hasty patch to one silo is so attractive. Addressing them all can feel like failure I imagine - when really it’s best practice. Can AI be used to “forecast” potential changes that might be needed, and have “ready built” solutions to both likely problems and problems marketers could previously not have imagined and prepared for?
What a fabulous idea. Yes, I think AI could be used to both forecast and track how system changes effect results. In fact, AI could be used to build and iterate the entire system. That said, I wouldn’t recommend it. I still think the humans make the magic. The technology just helps them do it.