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Ditch jargon, embrace jam. Free tools, bold takes, and real strategy for modern founders and marketers building with purpose.

Marketing is my Jam → Let’s Make it Yours

Welcome to Marketing Jam, the content playground of The Launch Box—where strategy meets soul and brand-building gets fun again.

If you’re building a brand that reflects your purpose, voice, and vision—but don’t want to be told to “post more reels” or hire a high-priced agency that doesn’t get it —you’re in the right place.

Marketing Jam is where strategy meets zwagger.

It’s cheeky. It’s real. And it’s built for founders and marketers who care more about impact than industry jargon.

You’ll get weekly breakdowns, spicy takes, and brand strategy insights that are bold, helpful, and unapologetically purpose-powered.

“If you’re trying to build a soul-aligned brand without selling out—I’m here to support you.” - Amy


Why Subscribe?

Because you want to grow with clarity, not chaos.
Because your voice deserves to be heard—and felt.
Because brand strategy shouldn’t feel gatekept.

And yep—it’s totally free.

Accessibility isn’t a buzzword—it’s my rebellion against an industry that confuses jargon with genius. You don’t need a fancy degree to build a brand that sticks (just grit, curiosity, and a spoonful of jam).


Who It's For:

  • Rebel founders who want to build with purpose—not pressure

  • Scrappy marketers who need a strategic boost (without the BS)

  • Creatives, consultants, and small biz leaders looking to grow their brand with clarity and confidence

If you believe great marketing starts with why—you’ll fit right in.


What You’ll Get:

  • Weekly blog posts on marketing, branding & messaging

  • Frameworks, insights & Purpose Plays (a journaling twist)

  • Downloadable tools like cheat sheets, workbooks, templates, swipe files, and more (browse resources or submit a request)

  • Cheeky, founder-first energy that cuts through the noise


Who Am I?

🙋🏻‍♀️ I’m Amy, founder of The Launch Box—a boutique brand strategy studio helping purpose-led founders build sticky, scalable brands. I’ve worked across entertainment, tech, wellness, and clean beauty, to name a few sectors, and I created Marketing Jam as a no-BS space to share what works (and what doesn’t) with people like you.

Before starting The Launch Box, I had a lot of fun working at some of the world’s most iconic entertainment and sports brands (Fox, ESPN, MGM, Paramount, People Weekly). Their DNA—storytelling, grit, and fan-first passion—struck a chord with me— and their ethos is now baked into everything I do.

Today, I help passionate founders and marketers build unapologetic, soul-aligned brands that stick. Whether you're building from scratch or leveling up for scale, my mission is to turn your story into a strategy that is 100% unique, 0% generic.


Ready to Get Sticky?

Enter your email and hit “subscribe” to get in on the jam. Every post lands fresh in your inbox—no noise, just strategy that sticks.


AI-supported, human-led. All ideas and insights are my own. Curious how I use AI and where I draw the line? See my AI Disclosure Policy

To learn more about me or the tech platform that powers Marketing Jam, you can visit thelaunchboxus.com or Substack.com.

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Subscribe to Marketing Jam

Your anti-cookie-cutter marketing hub for founders and marketers who want to grow with clarity—not chaos. Frameworks, tools, and spicy takes from Amy Zwagerman—Fractional CMO, ex-ESPN/MGM/Paramount marketing strategist, and recovering corporate rebel.

People

Hi, I’m Amy! 🙋🏻‍♀️ Ex-Fortune 500 marketer (FOX, ESPN, MGM, Paramount), Pepperdine professor, and founder of The Launch Box. I help purpose-led founders turn their 'why' into ROI—through sticky strategy, not empty hype.