About Marketing Jam
Marketing Jam is where modern marketing gets worked through—not as it’s promised, but as it’s practiced.
It’s an exploration of brand, positioning, and modern marketing systems, grounded in real-world experience and informed by theory.
My specific POV: The fundamentals of marketing don’t change, but the systems around them do. Customers evolve. Language shifts. Platforms rise and fall. Strategy becomes the act of separating what still holds from what no longer fits—and applying it with intention in a specific, evolving context.
Marketing Jam is where that translation happens.
If you’re building something meant to last, you’ll feel at home here.
How to Read Marketing Jam
This isn’t a how-to feed or a library of quick fixes. Marketing Jam is a place for thinking in public—through essays shaped by real work, lived experience, and the strategic patterns that emerge when brands grow, stall, and evolve.
Some posts begin with brand and positioning questions. Others start with a moment, an idea, or a market signal worth paying attention to—then work outward toward strategy.
Along the way, you’ll see what I call Purpose Plays: brief pauses built into posts to help you step back from the ideas, reflect on how they apply in your own context, and make more intentional choices about what you’re building. They’re not prompts to perform—just invitations to notice, consider, and recalibrate when useful.
Who This is For
Marketing Jam is for leaders who own brand and marketing decisions—and care about building something that holds up over time.
If you’re looking for tactics, templates, or trend chasing, this may not be your jam. If you’re interested in clearer signal, stronger judgment, and strategy that compounds, you’re in the right place.
Stay Close to the Thinking
Marketing Jam is free to read. Subscribing simply means new posts land directly in your inbox, so you can engage with the ideas as they develop—without having to keep up or check in.
A Note About Me
🙋🏻♀️ Hi, I’m Amy—a brand strategist, fractional CMO, and adjunct professor. I work with founders and marketing leaders to translate durable marketing principles into strategies and systems that fit their specific context, stage, and goals.
Marketing Jam exists alongside my client work as a space to think out loud, explore ideas, and invite conversation as those ideas take shape.
AI-supported, human-led. All ideas and insights are my own. Curious how I use AI and where I draw the line? See my AI Disclosure Policy →
To learn more about me or the tech platform that powers Marketing Jam, you can visit thelaunchboxus.com or Substack.com.
