The Substack Brand System

The Substack Brand System: June 2025 Beta Cohort Program Overview

For June 2025 participants -> Everything you need to know before we kick off!

Jun 4, 2025 • Amy Zwagerman, MBA

Case Study: Reframing Perspectives

From Scattered to Soul-Aligned: How I Helped Dr. Payal Beri Clarify Her Brand and Set the Stage for a Standout Substack

May 27, 2025 • Amy Zwagerman, MBA

Why Your Substack Needs a Brand, Not Just a Voice

Find out how branding-beyond great writing-helps your Substack attract and keep the right readers, with a simple, proven framework.

May 15, 2025 • Amy Zwagerman, MBA

The Substack Brand System: Build a Cohesive, Memorable Publication in 3 Steps

Everything you need to clarify your message, align your visuals, and implement your brand-step by step.

May 14, 2025 • Amy Zwagerman, MBA

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts