How AI Is Changing the Shape of Marketing Work

From random prompting to workflow redesign. Where the real shift is happening.

Feb 19 • Amy Zwagerman

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Brand Isn't a Wrapper. It's a Filter.

Building before you’re clear on your brand leads to friction, fatigue, and constant pivots. Here’s why brand strategy must come first — and how that…

Feb 13 • Amy Zwagerman

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My AI Strategy Isn’t About Tools. It’s About Decisions.

How I’m thinking about readiness, restraint, and responsibility heading into the next operating era.

Feb 5 • Amy Zwagerman

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January 2026

January Roundup: Stepping Into the Future

A look at brand, AI, and decision-making—why clarity matters more than speed, how growth creates friction, and what it looks like to build with…

Jan 29 • Amy Zwagerman

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I Miss Movies. That’s How I Know Awareness Has Changed.

A reflection on modern systems and what they’ve quietly changed about how things get noticed.

Jan 21 • Amy Zwagerman

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Start Here → On Marketing, AI, and Building What Actually Fits

A reset on judgment, purpose, and marketing in an AI-shaped world

Jan 14 • Amy Zwagerman

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October 2025

Your Purpose Is the Strategy

When “best practices” silence your intuition, your brand loses its spark. Here’s why you should bring purpose back to the center of your strategy.

Oct 5, 2025 • Amy Zwagerman

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September 2025

The AI Amplifier: Why Humans Still Make the Magic

Experience, Curiosity, and the “Creative Middle” in an AI World

Sep 14, 2025 • Amy Zwagerman

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June 2025

The “Mother Teresa” Trap and What I’ve Learned About Letting it Go

Real talk on boundaries, burnout, and building a business that serves you

Jun 15, 2025 • Amy Zwagerman

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May Roundup: The Miles you Don't See

A monthly blend of brand-building lessons, creative pivots, and the real-life rhythms behind running The Launch Box.

Jun 5, 2025 • Amy Zwagerman

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The Substack Brand System: June 2025 Beta Cohort Program Overview

For June 2025 participants -> Everything you need to know before we kick off!

Jun 4, 2025 • Amy Zwagerman

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May 2025

Case Study: Reframing Perspectives

From Scattered to Soul-Aligned: How I Helped Dr. Payal Beri Clarify Her Brand and Set the Stage for a Standout Substack

May 27, 2025 • Amy Zwagerman

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